One of the NBA's biggest assets Lebron James is about to hit the big screen with his bio- pic "More Than a Game". This film is about Lebron James and his high school teammates growing up together and how it helped him become one of the most dominate basketball player in todays game. The film will show case the hardships and challenges the player now known as "King James" had to overcome and how it made him a stronger player and person. The film is intended to bring NBA Fans closer to Lebron so they can relate more to the person and also player. The movie also showcases the players we may never see play in the NBA who were teammates of his and very talented as well.
This is an excellent way to start marketing for the upcoming season especially in these difficult economic times. Watching this movie will surley bring more fans to the stadiums to see Lebron in and out of Cleveland and will increase tv ratings as well. As for Lebron his stock will continue to rise, now that he has hit the big screen their will be no limit to anything else he can do especially since he is the new face of the NBA.
Lebron isnt the first to hit the Big screen Celtics shooting Guard also had a film produced and directed by Spike Lee called `` He Got Game``. The NBA has managed to increase its popularity and market many of its players and will soon become the most profitable sport in the world.
http://http://www.youtube.com/watch?v=9KXYDa3gARs
