Commercials Speak for them Selves

The NBA has continued to come up with catchy slogans, "I love this Game", "Win or Go Home", and for last years playoffs "Where amazing Happens." Their Genius marketing tactics has allowed the players to go out and market themselves and their teams as well. Players have sold a large number of merchandise not only by their talent on the court but their ability to sell themselves to the public. Players and the NBA are now endorsed by manufacturers of athletic apparel such as Nike, Adidas, and Reebok which has Allen Iverson partnering up with the streets and Hip hop heavy hitter Jadakiss. They have contracts with Coca Cola who produce beverages such as Gatorade and Sprite.

Both players and the league have also partnered up with various charities such as World Vision and has started their own charitable programs Such as NBA Cares. As an organization they have a very positive public image,have built strong relationships with leaders in other industries which has allowed them to expand into other markets. Fans such as myself can see their growth through their various and entertaining advertisements.